Traina Thoughts: NBA's TV Ratings Are Down, But Is That The Whole Story?

While NBA's ratings may be down, there are other factors to consider.

NBA ratings are down as of late which has led to a lot of discussion. But are the numbers being discussed with the proper context give current circumstances and overall viewing habits? Sports Illustrated host Robin Lundberg spoke with SI media columnist Jimmy Traina about the television data for the NBA and what it means for the league going forward. 

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