New ad calls for Washington Redskins name change

0:37 | NFL
#ChangetheMascot campaign seeks to change Redskins name
Friday January 23rd, 2015

A new ad calls for the Redskins to change their nickname, arguing that the team will still be Washington football without its current moniker.

The commercial, commissioned by the Oneida Indian Nation and National Congress of American Indians, removes all Redskins branding from Robert Griffin III's 76-yard touchdown run against the Vikings in 2012.

Spokesman Joel Barkin told the Washington Post's Dan Steinberg the point of the ad is that changing the team's nickname would not lessen the connection fans have with the team.

“We looked for a play where people showed the most emotion, a play that really highlighted the best aspects of Washington football,” Barkin said. “The first time you watch it you might not even notice [the missing logo]. That’s sort of the point.”

• Justice Department invervenes in Redskins' trademark lawsuit

Last week, the two groups also launched a telephone campaign asking NFL fans to petition league leaders to change the team's nickname.

Redskins owner Dan Snyder has repeatedly said he will never change the team's nickname.

• Native American chief urges boycott of FedEx over 'Redskins' name​

- Paul Palladino

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide — from Peter King, Tom Verducci, Lee Jenkins, Grant Wahl, Andy Staples and more — delivered straight to you, along with up-to-the-minute news and live scores.