Seattle Seahawks running back Marshawn Lynch faces significant fines for wearing a Beast Mode hat at the Super Bowl's Media Day.

By SI Wire
January 28, 2015

Even though Seattle Seahawks running back Marshawn Lynch met his obligation and showed up at Media Day at the Super Bowl, he could still face a fine for wearing unsanctioned gear, ESPN's Adam Schefter and Darren Rovell report.

Lynch's agent Doug Hendrickson said Wednesday he had not heard from the NFL regarding a fine, ESPN's Darren Rovell reported.

Lynch spent fewer than five minutes at the podium on Tuesday, repeating "I'm just here so I won't be fined" almost 30 times.

But Lynch wore a hat with a Beast Mode logo on it, which is selling for $33 on the company's website and drew the attention of the league.

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According to the report, the league does not like when players wear gear or promote a brand that it has not already approved.

There is precedent for the league fining players for running afoul for not wearing approved brands. Chicago Bears linebacker Brian Urlacher was fined $100,000 for wearing a Vitamin Water hat during Media Day at Super Bowl XLI in 2007.

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Lynch has already been fined $100,000 by the league for refusing to speak to the media after games and has been fined twice this season for making an inappropriate gesture after touchdowns.

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