NFL, Twitter announce enhanced partnership
The National Football League and social networking service Twitter announced Monday a new multiyear partnership that will deliver more video and content to fans on a daily basis.
According to an official release, Twitter users will have access to more official NFL content, including pre-game highlights, game recaps, infographics and behind-the-scenes content starting with this season’s preseason games.
The two entities have been partners since 2013. The new agreement will create content specifically for mobile devices, computers and tablets.
“We are very excited to partner with Twitter in a more comprehensive way,” Vishal Shah, Vice President of Media Strategy & Business Development, said. “There is a massive amount of NFL-related conversation our fans, teams and players are having on the platform. Providing the Twitter audience with engaging and authentic NFL content will magnify their social experience throughout the year.”
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The NFL is the most popular sport in the United States in terms of television viewership. Super Bowl XLIX between the New England Patriots and the Seattle Seahawks was seen by 114.4 million viewers, the highest-rated broadcast in U.S. television history.
Five other games last season were seen by at least 29 million viewers, and NBC's Sunday Night Football was television’s most watched program for the second straight year, averaging 21 million viewers per telecast.
The 28-24 New England victory in Super Bowl XLIX generated 28.4 million tweets, including 395,000 tweets per minute when rookie cornerback Malcolm Butler intercepted Russell Wilson with 20 seconds remaining to seal the game for the Patriots.
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