How Kyle Shanahan Can Improve as a Play Caller

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No one questions Kyle Shanahan's ability to design plays. He is undoubtedly one of the best play designers in football.
But designing plays and calling them are two entirely different skill sets. And when it comes to calling plays, Shanahan can be great, but also erratic, especially under pressure in the playoffs.
Since 2019, Shanahan has had two of the best receiving weapons in the NFL -- Deebo Samuel and George Kittle. And yet, in six playoff games with those two, Samuel has caught just 20 passes (3.3 per game), and Kittle has caught a mere 15 (2.5 per game). Compare them to Cooper Kupp, who caught a whopping a 33 passes in only four playoff games last season.
A good play caller's job is to allow his best players to be stars. Rams head coach Sean McVay did a phenomenal job of letting Kupp and Matthew Stafford be stars last season, and they led the Rams to a Super Bowl victory. As opposed to Shanahan, who failed to get the ball into the hands of Samuel or Kittle during the final 12 minutes of the 49ers' NFC Championship loss to L.A.
Shanahan seems to want his scheme to be the star. So when the season is on the line and everyone knows the ball needs to go to Samuel or Kittle, Shanahan will call a pass for third-string running back JaMycal Hasty or slot receiver Jauan Jennings, to fool the opposition in theory. In reality, Shanahan simply outhinkins himself and gets too cute.
Shanahan will improve dramatically as a play caller if he can just get out of the way and allow Samuel, Kittle and now Trey Lance to take over when it counts.
Will Shanahan's ego allow him to take a back seat to his players?
We'll find out.

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.
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