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How the 49ers are Wasting Brandon Aiyuk's Talents

The 49ers need to use Aiyuk differently.
How the 49ers are Wasting Brandon Aiyuk's Talents
How the 49ers are Wasting Brandon Aiyuk's Talents

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The 49ers offense has entirely too much talent to score just 16 points per game, which is its average through four games. And the most underused player on the offense by far is Brandon Aiyuk. 

If I were his agent, I would be livid.

Aiyuk did everything right this offseason. Showed up to every voluntary workout. Practiced his butt off. Dominated his peers. And yet, he still catches roughly just three catches per game. He's an afterthought in a bad offense that desperately needs someone talented to step up.

Aiyuk is extremely talented. He's an excellent route runner, he's a fast downfield target and he has long arms to make acrobatic catches near the sideline. In those ways, he's the opposite of Deebo Samuel, who is not a great route runner and doesn't have long arms, but he accelerates quickly and is difficult to tackle. That's why he runs so many screens and slant routes.

Aiyuk should be running vertical routes and out routes and corner routes -- that's what he runs best. Instead, he runs screens and slants just like Samuel. But Aiyuk isn't nearly as good after the catch as Samuel. Doesn't stop and start as quickly as Samuel.

The 49ers need to use Aiyuk differently. Need to get him the ball down the field and outside the numbers. And if they throw it to him underneath, they should run him on crossing routes or drag routes so he can build up to full speed before he gets the ball.

The 49ers also should line up Aiyuk in the slot for a change -- he almost always lines up outside. A weak-armed quarterback such as Jimmy Garoppolo will have an easier time throwing outside the numbers to wide receivers who line up in the slot than ones who line up near the sideline. Imagine a bunch formation with Aiyuk running an intermediate route, Samuel running an underneath route and Danny Gray running a deep route. Why haven't we seen that yet?

Use some freaking creativity with Aiyuk for a change. Don't reserve it all for Samuel.

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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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