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What Adam Peters’ Promotion Means for John Lynch’s Future with the 49ers

The 49ers haven't done much yet this offseason, but they did make one extremely interesting move.

The 49ers haven't done much yet this offseason, but they did make one extremely interesting move. 

They promoted Adam Peters from vice president of player personnel to assistant general manager. They actually created a new position for him. Which means if he was breathing down John Lynch's neck before, now he basically is in Lynch's lap.

Peters seems to be a hot name around the NFL these days. He interviewed for vacant general manager positions around the league offseason, although he didn't get them. So the 49ers kept him and promoted him.

I recently asked my dad, retired Bay Area sports icon Lowell Cohn, what he thinks of Peters' promotion. Here's what my dad said.

LC: "I think John Lynch better look over his shoulder. Look -- I'm not there anymore, I don't talk to Lynch, although I knew him as a young man and really liked him and admired him. I don't feel that he is on solid ground there. He only got a two-year extension when Kyle Shanahan got a three-year extension, plus the 49ers never announced Lynch's extension. You give an extension to your general manager and don't have a press release? There are cracks in that foundation. Having said that, I am not Lynch's agent, so I need to ask a further question: Is Adam Peters good at his job?"

GC: "Who the hell knows? East Bay Chris jokes that all the bad things the 49ers do are Lynch's fault and all the good things they do are because of Peters. Hard to know. You see Peters around the facility. He's handsome. Tall. Used to be a player. I think the feeling in the organization is he's a better scout than Lynch."

LC: "Hold on a minute. You say this Peters is handsome?"

GC: "Yeah, he has good hair."

LC: "John Lynch is handsome, too. Now, Kyle Shanahan is not handsome. I'm sorry. Now look, I'm not handsome. You're handsome. So you think he may get ahead because he's handsome?"

GC: "I just think they like the image and idea of him."

LC: "You've never heard him talk?"

GC: "No, never. But I don't see it as the 49ers promoting Peters or giving him more power. I see it as them taking power away from Lynch. And when Lynch loses power, it goes to Shanahan."

LC: "When they gave Peters a promotion, did they give him an extension?

GC: "I don't know, but they gave him a press release."

LC: "And they didn't give their general manager a press release. You know, it stinks. That bunch, and I guess I'm talking about Jed York, they really don't do things in a diplomatic, grownup way."

Interesting points, Dad. But please, tell us how you really feel.


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Grant Cohn
GRANT COHN

Grant Cohn has covered the San Francisco 49ers daily since 2011. He spent the first nine years of his career with the Santa Rosa Press Democrat where he wrote the Inside the 49ers blog and covered famous coaches and athletes such as Jim Harbaugh, Colin Kaepernick and Patrick Willis. In 2012, Inside the 49ers won Sports Blog of the Year from the Peninsula Press Club. In 2020, Cohn joined FanNation and began writing All49ers. In addition, he created a YouTube channel which has become the go-to place on YouTube to consume 49ers content. Cohn's channel typically generates roughly 3.5 million viewers per month, while the 49ers' official YouTube channel generates roughly 1.5 million viewers per month. Cohn live streams almost every day and posts videos hourly during the football season. Cohn is committed to asking the questions that 49ers fans want answered, and providing the most honest and interactive coverage in the country. His loyalty is to the reader and the viewer, not the team or any player or coach. Cohn is a new-age multimedia journalist with an old-school mentality, because his father is Lowell Cohn, the legendary sports columnist for the San Francisco Chronicle from 1979 to 1993. The two have a live podcast every Tuesday. Grant Cohn grew up in Oakland and studied English Literature at UCLA from 2006 to 2010. He currently lives in Oakland with his wife.

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