Arrowhead Report

Andy Reid Quietly Played Role in Pop-Tarts Victory

Why BYU Cougars coach opted to stay in Provo earlier this month.
Dec 27, 2025; Orlando, FL, USA; BYU Cougars head coach Kalani Sitake  eats a pop-tart and celebrates after they beat the against the Georgia Tech Yellow Jackets at Camping World Stadium. Mandatory Credit: Kim Klement Neitzel-Imagn Images
Dec 27, 2025; Orlando, FL, USA; BYU Cougars head coach Kalani Sitake eats a pop-tart and celebrates after they beat the against the Georgia Tech Yellow Jackets at Camping World Stadium. Mandatory Credit: Kim Klement Neitzel-Imagn Images | Kim Klement Neitzel-Imagn Images

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KANSAS CITY, Mo. – Kalani Sitake devoured his handful of Pop-Tart heaven on Saturday, like a big orca swallowing a guppie.

Elated because his No. 12 Cougars had just erased an 11-point deficit, finishing the season on a resounding note with a 25-21 win over No. 24 Georgia Tech in the Pop-Tarts Bowl. And without Chiefs head coach Andy Reid, BYU likely would’ve had to rally in Orlando without Sitake.

Penn State was hot on his trail

Sitake, 50, was reportedly a top Penn State target in early December. The Nittany Lions were moving quickly to replace James Franklin and Sitake was securely in their crosshairs.

Then, Sitake got a call from Reid. And whatever the Chiefs coach said to Sitake, it helped convince him to turn down reportedly $10 million per year from Penn State, more than double his salary.

andy rei
Mar 14, 2024; Kansas City, MO, USA; Kansas City Chiefs head coach Andy Reid watches the game between the Brigham Young Cougars and the Texas Tech Red Raiders at T-Mobile Center. Mandatory Credit: William Purnell-Imagn Images | William Purnell-Imagn Images

Instead, Sitake signed a new deal with his alma mater that made him the Big 12’s second-highest-paid coach and got an additional $10-15 million in NIL commitments for his football program.

“I think it's great,” Reid said Dec. 5, asked about his phone call with Sitake. “They've got such a good thing going and I know a lot of people up there, and proud of them for what they've done. Great university. They do a whole lot of good for whole lot of folks.

“But I'm glad. I'm glad that he's staying because he's one of those guys, a good person. I mean, really good person, and he does a heck of a job recruiting, and the people up there love him. So, I think he's a real positive.”

sitak
Dec 6, 2025; Arlington, TX, USA; BYU Cougars head coach Kalani Sitake during the second half against the Texas Tech Red Raiders at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images | Kevin Jairaj-Imagn Images

After the call

After Reid’s phone call and signing the extension, Sitake took his team to the Big 12 championship at AT&T Stadium, only 10 days after the Chiefs lost to the Cowboys in a 31-28 Thanksgiving heartbreaker.

But Sitake’s group lost to Patrick Mahomes’ school, Texas Tech, a 34-7 setback that cost the Cougars a berth in the College Football Playoff.

kalani sitak
Dec 27, 2025; Orlando, FL, USA; BYU Cougars head coach Kalani Sitake gets pop-tarts dumped on him after they beat the against the Georgia Tech Yellow Jackets at Camping World Stadium. Mandatory Credit: Kim Klement Neitzel-Imagn Images | Kim Klement Neitzel-Imagn Images

Reid undoubtedly encouraged Sitake to keep going, and BYU accepted a bid to meet Georgia Tech in the Pop-Tarts Bowl. The Cougars finished 12-2.

LaVell Edwards brought Reid to BYU in time for the 1978 season. Reid launched his coaching career with Edwards as a graduate assistant in 1982.

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Zak Gilbert
ZAK GILBERT

Since his freshman year at the University of Colorado, Zak Gilbert has worked 30 years in sports, including 18 NFL seasons. He's spent time with four NFL teams, serving as head of communications for both the Raiders and Browns. A veteran of nine Super Bowls, he most recently worked six seasons in the NFL's New York league office. He now serves as the Kansas City Chiefs Beat Writer On SI

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