Swagger-Filled Rams WR Demarcus Robinson Having 'Tremendous' Training Camp

The Los Angeles Rams have undergone significant roster turnover since hoisting the Lombardi Trophy some 18 months ago, with several key pieces from the team's Super Bowl lineup no longer present.

But Rams general manager Les Snead and coach Sean McVay have shown the ability to reload, and their track record together - four playoff appearances in six seasons - should inspire confidence that the duo can get things back on track after a disappointing 5-12 record last year ... and in order for the Rams to do exactly that, they'll need unexpected sources of production.

Enter veteran receiver Demarcus Robinson, who's yet to miss a regular season game since being selected by the Kansas City Chiefs in the fourth round of the 2016 NFL Draft.

Robinson, 28, spent the first six seasons of his career in Kansas City before signing with the Baltimore Ravens in late August of last year; he went on to be the team's second-leading receiver in targets (75), receptions (48) and yards (458), trailing only Pro Bowl tight end Mark Andrews.

And yet, this summer, Robinson appeared to be heading down a similar path, as he was unsigned entering June - but he and the Rams agreed to terms on a one-year contract on the final day of OTAs.

So, Robinson, a proven producer at the sport's highest level, ventured to Los Angeles - and has been an early standout for offensive coordinator Mike LaFleur as he and the Rams prepare for Saturday night's preseason opener against the cross-town Chargers.

“He’s got a certain swag to him that's contagious and I think you guys can probably feel that when you're watching it out there," LaFleur said." Every time he runs a route, he believes he's going to win that route. And he's had a tremendous camp so far, so really fired up about him."

LaFleur added that he was familiar with Robinson's game dating back to his time with the Chiefs and Ravens, but the next step becomes picking up small details that differ between Los Angeles and his prior stops.

So, while "every day is a challenge" in that regard, as LaFleur noted, his past numbers and hyper-competitive mindset give the Rams lots of confidence that they've added a solid piece to the receivers room.

"He's been productive in this league, and I believe this is a good fit for him right now," LaFleur said. "He's just got to keep on building, keep learning the details of this offense. ... But when that ball's snapped, he believes he's going to win and a lot of times he's right.”

Across his seven professional seasons, Robinson has hauled in 193 receptions for 2,137 yards and 16 touchdowns; he's yet to eclipse 50 receptions or 500 yards in a single season ... but he's also never been held below 20 grabs or 200 yards.

In essence, the former Florida standout arrives in Los Angeles with a steady projection and high floor - and perhaps most importantly, a mindset that embodies what McVay and staff are trying to implement.

“You can feel, he’s got that nice kind of edge where he's not afraid to go or do anything other than go attack an opportunity to make a play,” McVay said. “If it doesn’t go his way, he’s like, ‘I can’t wait for that next opportunity.’ That’s the mindset you want to have on this team as a whole and I’ve really liked what I’ve seen from Demarcus.”

And so, while the Rams' passing game will still run through the usual cast of characters - Cooper Kupp, Tyler Higbee and Van Jefferson, among others - Robinson appears poised to make an impact ... and if his past stops tell anything, it's that he's likely going to be a common presence on the field this season.

You can follow Daniel Flick on Twitter @ByDanielFlick

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