SOCHI SCENE: Just call him I-Pod

SOCHI, Russia (AP) Iouri Podladtchikov has delivered the stunner of these Sochi Games, besting American snowboarding icon Shaun White in the halfpipe to win the gold medal.

The 25-year-old from Switzerland, who was born in Russia, figures to have his name all over the news in the coming days after beating the two-time defending Olympic champion. So you better learn how to say it.

It's pronounced YOU'-ree Pod-LAT'-she-kawv.

You know what? Come to think of it, probably just best to call him by his nickname: I-Pod.

- By Jon Krawczynski - Twitter http://twitter.com/APKrawczynski

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Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu

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