FILE - In this Nov. 24, 2014, file photo, the mascots of the Rio 2016 Olympics, left, and Paralympic Games make their first official appearance at a public school in the Santa Teresa neighborhood of Rio de Janeiro, Brazil. The Rio de Janeiro Olympics sudd
Felipe Dana, File
June 30, 2016

RIO DE JANEIRO (AP) The Olympics will become a tangible reality on Friday, when one of its so-called ''Mega'' souvenir shops opens on Copacabana Beach.

Bring plenty of cash, at least for anything more than a keychain that sells for 25 Brazilian reals ($8). A commemorative gold medal will sell for around $2,000.

Olympic merchandising is big business.

Rio's head of licensing and retail sales, Sylmara Multini, says organizers hope to sell merchandise worth about 1 billion Brazilian reals ($310 million).

The 19,300 square-foot layout on Copacabana is one of three huge stores. The largest will be a store in the Olympic Park.

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