FILE - In this July 13, 2012, file photo, Robert A. "Bob" Iger, chairman and CEO of The Walt Disney Co., attends the Allen & Company Sun Valley Conference in Sun Valley, Idaho. Iger is joining Los Angeles' bid to land the 2024 Olympics. He will serve as a
Paul Sakuma, File
July 12, 2016

LOS ANGELES (AP) The chairman and CEO of The Walt Disney Co. is joining Los Angeles' bid to land the 2024 Olympics.

Bob Iger will serve as a vice chair of the bid committee's board of directors, joining former Olympic champion swimmer Janet Evans, retired NBA champion Magic Johnson, nine-time Paralympian Candace Cable and labor leader Maria Elena Durazo.

Iger has previous Olympic ties, having worked with the late TV producer Roone Arledge on games broadcasts from 1976-88.

LA 2024 chairman Casey Wasserman says Iger has a proven track record of reaching young people and families with content delivered through the latest digital technology.

Iger's appointment was announced Tuesday.

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