Olympic timekeeper Omega renews through 2032 Summer Games
LAUSANNE, Switzerland (AP) Olympic timekeeper Omega has extended its IOC sponsorship deal for three more Summer Games through to 2032.
The 12-year extension signed Monday will complete a centenary since Omega first timed Olympic events at the 1932 Los Angeles Games.
The value of the deal, which includes the IOC selling marketing rights and paying for timing services, was not disclosed.
IOC President Thomas Bach says ''for us, it was always about Omega'' despite interest from other potential partners.
Switzerland-based Swatch Group, which includes the Omega brand, has been a top-tier IOC sponsor since 2004.
Omega is the first of the IOC's 13 current top-tier sponsors to commit through 2032.