Shedeur Sanders' Browns jersey sales still insanely high despite QB3 status

Shedeur Sanders might be third on the Cleveland Browns quarterback depth chart, but the 23-year-old rookie is No. 1 off the field by far amongst his first-year NFL peers.

The NFL Players Association released the latest jersey sales data, and the polarizing QB is astonishingly No. 5 across the entire league. Let us repeat that. Deion Sanders' son and former Colorado Buffaloes NIL superstar has the fifth highest-selling jersey in the NFL.

Only the Philadelphia Eagles' two franchise players, running back Saquon Barkley, who is coming off winning the Super Bowl and NFL Offensive Player of the Year, Jalen Hurts, who was also the Super Bowl MVP, plus Washington Commanders second-year darling Jayden Daniels after winning NFL Offensive Rookie of the Year, and oh yeah, Buffalo Bills hero and reigning NFL MVP Josh Allen, were higher.

Saquon Barkley, Jalen Hurts — Jan 26, 2025; Philadelphia, PA, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and running back Saquon Barkley (26) warm up before the NFC Championship game at Lincoln Financial Field. | Bill Streicher-Imagn Images

Here's the list:

1. Saquon Barkley

2. Jalen Hurts

3. Jayden Daniels

4. Josh Allen

5. Shedeur Sanders

6. Cooper DeJean

7. Patrick Mahomes

8. Lamar Jackson

9. Bo Nix

10. Jahmyr Gibbs

So Sanders, literally only an "emergency" quarterback in the Browns' devastating Week 1 loss to their AFC North and in-state Ohio rivals Cincinnati Bengals, 17-16, is ahead of two-time MVP and three-time Super Bowl champion Patrick Mahomes on the Kansas City Chiefs, and two-time MVP Lamar Jackson on the Baltimore Ravens.

Sep 7, 2025; Orchard Park, New York, USA; Baltimore Ravens quarterback Lamar Jackson (8) passes the ball during the first quarter against the Buffalo Bills at Highmark Stadium. | Gregory Fisher-Imagn Images

Eagles defensive back Cooper DeJean, only in his second year, is probably the other most surprising name on the list.

These numbers are only through the end of July, so it'll be interesting to see how far Sanders drops now that he's not close to being named the Browns starter.

Unfortunately for Sanders, contrary to false reports that went viral over the weekend, the first-ever Nike college football athlete is not crushing it with "prime equity" sales of his jersey, which had erroneously had him making an extra $14 million before ever taking an NFL regular season snap.

What is true - Sanders is still ridiculously popular amongst fans.

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