USA-Japan Women's World Cup final shatters American TV ratings record
Seems like America loves the U.S. women’s national team.
The USA's 5-2 win over Japan in the Women’s World Cup final Sunday night on FOX averaged a stunning 25.4 million viewers, making it the most-viewed soccer game ever in the United States–men’s or women’s–by a giant margin. The previous most-viewed soccer game in the U.S. came last June 22 when 18.7 million watched ESPN’s World Cup telecast of the U.S.-Portugal men’s game (combined with Univision, it totaled 24.7 million viewers). The telecast peaked at 30.9 million viewers between 8:30-8:45 p.m. ET.
Telemundo averaged 1.27 million viewers for the Sunday's final, making it the most-watched Women’s World Cup match on U.S. Spanish-language TV.
In addition to Sunday's record-setter, FOX now owns the fourth-, fifth- and sixth-most-watched women’s soccer matches in history including the 2015 Women's World Cup U.S.-Germany semifinal (8.4 million viewers); the U.S.-China quarterfinal match (5.7 million), and the U.S.-Nigeria group game (5 million). The second-most-watched game remains the 1999 USA-China final on ABC (17.97 million), followed by ESPN’s telecast of the Japan-USA 2011 final (13,458,000 viewers).
Last night’s match was the most-watched telecast since the NCAA Men’s Basketball Tournament championship game on CBS (28.3 million). FOX Sports GO set a new record with 232,000 uniques.
As for local markets, Kansas City, Missouri, was the top-rated local market for the U.S.-Japan final. The rest of the Top 10 was as follows:
2. St. Louis
3. San Diego
7. Washington, D.C.
8. West Palm Beach
9. San Francisco
10. Las Vegas