By Scooby Axson
June 10, 2014

The Yocha Dehe Wintun Nation paid for a 60-second commercial that will air during Game 3 of the NBA Finals on Tuesday in a continuing fight to try to persuade the Washington Redskins to change their nickname.

The commercial, named "Proud to Be," will run in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington. The Yocha Dehe Wintun Nation, based in California, said it made a “significant investment” to purchase the air time. It ran in Miami during Game 2 of the Finals on Sunday

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“It’s just a time to get people thinking about putting an end to outward hatred and using sports as a tool to focus on racism,” Chairman Marshall McKay says in a video explaining the tribe’s involvement in the name controversy, via the Washington Post.

At the end of the spot, the narrator says “Native Americans call themselves many things. The one thing they don’t,” with the screen showing an image of a Redskins helmet.

The National Football League and the Redskins have been under pressure for more than a year to change the nickname, with many in the political community calling the name, "racist."

Redskins owner Daniel Snyder said that he will not change the name despite opposition.

SI WIRE: Redskins hire lobbying firm after senators call for nickname change

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