A giant banner draped over the railings of the pub just round the corner from Old Trafford summed up the philosophy of England's new champions this season.
"Not arrogant, just better.''
The debate will rage regarding just how good this Manchester United side really is, having eked out many of its 27 league wins using grit and determination rather than the style and panache that marked a number of manager Alex Ferguson's former teams.
The table doesn't lie, though. Sixteen points clear, the title sealed with four games left and still on course for a record points haul in the Premier League.
And, worryingly for United's rivals, room for improvement.
Ferguson says "I think we have a nucleus of players that are young enough. And we expect them to improve.''