Atlanta United unveils its primary MLS jersey

Have a first look at MLS expansion club Atlanta United FC's primary uniform.

There’s nothing unique or memorable about Atlanta United’s name, but the MLS expansion team’s first home uniform certainly will stand out. Unveiled Tuesday evening, Atlanta’s 2017 primary jersey will be only the second in MLS featuring traditional stripes. The red-and-black shirt will be worn with black shorts and black socks. Gold numbers and trim complete the look.

The Montreal Impact adopted blue and black stripes this year after spending its first four MLS seasons in monochromatic royal blue. The New York Red Bulls wore black and red stripes during the MetroStars days, the Colorado Rapids donned black and blue after one of its several makeovers and the LA Galaxy once tried black and teal. But more recently, MLS clubs and Adidas have preferred to keep it simple.

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Chicago Fire

The optimism surrounding a new GM and head coach is accompanied by a welcome return to the red kit and single white hoop the Fire wore when winning trophies. Chicago was the first MLS team in mono-red and has dibs on a look that unfortunately became way too prevalent. The hoop on the new primary uniform is too thin, but otherwise it’s a crisp design that should be well received by fans, some of whom protested the red-and-blue offering worn in 2014-15. The all-white away kit featuring hints of the city flag carries over from last year.

Colorado Rapids

Colorado made just a few very subtle changes to its home uniform this year, and that’s fine. The three stripes moved from the shoulder to the side, there’s a bit of color on the cuffs and the hoops on the sock widened, which is awesome. The burgundy and white is elegant and immediately recognizable. The club's problem remains the logo, a skinny shield featuring a mountain (not rapids) similar to its NHL, NBA and MLB neighbors. It’s tough to suggest a fourth crest for a team that’s had trouble establishing an identity, but it might help. This one leaves no impact. Colorado’s sharp state flag-inspired away set carries over from 2015.

Columbus Crew SC

Once known as "America’s Hardest Working Team," Crew SC is trying too hard. For 17 years, Columbus was the only club in MLS, and one of the few in the world, to wear all-yellow. It was immediately recognizable, looked great on the field and was a genuine brand. Now it’s gone, replaced as the primary by last year’s away set. Mono-black is more closely associated with D.C. United. The new secondary is a shock to the system. Designed to reflect the yellow, white and red city flag, it’s certainly distinctive. Clubs are welcome to take chances with their away kits, but only if the overall brand holds steady.

D.C. United

A new stadium in the nation’s capital (scheduled to open in 2018) is preceded by a new club logo, United’s first since 1998. We love the wings breaking through the shield and the redesigned font, but wish the stars on the city flag–which replaces the old ball and championship star–were a bit larger. They’re lost on the black background. The new home kit maintains the club’s classic, all-black brand and the sad absence of the white chest stripes that adorned the most iconic uniform in MLS history. There must be a way to bring those back.

FC Dallas

FCD’s new home kit is the nicest in club history. The hoops that accompanied the 2005 rebrand were a good idea but always poorly executed, and Dallas gave up on them two years ago. But the common mono-red look was a failure, leading to this year’s stylish primary. The pinstripe white hoops are sleek and distinctive and aren’t overwhelmed by Adidas’s panels and seams. The uniform pops with the addition of white shorts. Hopefully FCD takes the same approach with the blue-and-white secondary kit next year.

Houston Dynamo

Houston’s new away uniform is a stunning departure from the traditional white. Black has been part of the club’s palette (check the logo). It now dominates the secondary kit save for a bright orange chevron on the chest reminiscent of the Astros’ famous “Tequila Sunrise” jerseys and the shirts Germany wore when winning the 2014 World Cup. We may not see the black too often at home (it’s hot and humid in Houston), but it should sell well. The orange fade on the primary set carries over from 2015. The Dynamo occasionally wear mono-orange, which is a mistake. The white shorts remain the way to go.

LA Galaxy

Credit to LA for sticking with the sash introduced in 2012. A club that started black-and-teal and progressed to yellow-and-green finally has an established look to call its own, and it’s a nice one. The new home uniform splits the sash into the modern team colors of blue and yellow, with corresponding flashes on the cuff and collar. It would be perfect save for the enlarged sponsor logo, which cuts too much from the middle of the shirt. The Galaxy carry over their classy blue away kit and thanks to the league's complex new championship star system they'll now wear one gold star above the crest, symbolizing five MLS titles.

Montreal Impact

Finally! We never could understand why the Impact (launched in 1993) didn’t opt for their old school blue and black stripes when moving to MLS in 2012. There was history with the plain blue primary as well, but in the end it was just another anonymous monochromatic uniform in a league full of them. The stripes returned as a popular third option in 2013 and now have been elevated to their proper place as Montreal’s home kit. Black shorts, blue socks and silver highlights round out one of MLS’s most distinctive looks. Maybe the Impact can wear those shorts and socks on the road as well.

New England Revolution

No team embraced the post-1996 regression to the bland like the Revs, who wore the most nondescript uniforms in MLS for years. That changed in 2014 with the addition of white shorts to the navy blue home kit. A total departure from the old all-white aways—a red homage to the old regional flag—followed last year. This season’s primary represents another step forward. The white shorts remain, thankfully, while a beautiful new jersey features red and white stripes down the center. The club said the look is inspired by American Revolution-era jackets. The secondary kit carries over. The inspiration there is commendable but the boxy execution is lacking.

New York City FC

MLS didn’t need another all-black uniform, and NYCFC did the right thing by ditching last year’s away set in favor of something more aligned with the club’s colors and branding. What they came up with, however, will take some getting used to. The dizzying new secondary kit is anchored by a blue jersey with a “ripple pattern inspired by the energy of the five boroughs.” It’s unique, for sure, and while some won’t like it, secondaries don’t necessarily need to be timeless. Adidas also supplied orange shorts as an option, in case the mono-blue isn’t loud enough. NYCFC’s classy home uniform, which looks good even though Manchester City wore it first, carries over from its inaugural season.

New York Red Bulls

New York is red, except when it’s navy blue and yellow. Despite some supporters’ preference for a red away uniform, the Red Bulls are sticking with the colors they share with the parent company’s teams in Leipzig and Salzburg. The new secondary, which now features yellow sleeves, certainly is eye-catching even if it doesn’t stir fans’ souls. NYRB’s brand transcends the crest and kit, anyway. The stadium, history and the personalities who’ve donned MetroStar red-and-black and Red Bull red-and-white are what give this club its identity. NYRB sort of acknowledges that with the red-and-black necktape and MetroStars shield inside the new away jersey. The red-sleeved home kit is identical to last year’s.

Orlando City SC

Purple is the defining feature of Orlando City’s brand, but the club blew it during its expansion season by rolling out a plain white away kit that looked too much like all the others. Now there’s progress in the form of purple sleeves, which add a welcome bit of color and make the new secondary uniform one that only Orlando could wear. The crest features a "3D" lion. The monochromatic home set stays the same. Swap the socks–white at home and purple on the road–and City would be close to perfect.

Philadelphia Union

The Union’s home uniform is a modern classic, apart from a garish sponsor logo that looks pasted on instead of integrated with the rest of the jersey. This year’s new primary kit features a lighter gold down the middle, an understated snakeskin pattern (taken from the serpent in the club logo) and the departure of the pinstripes used in 2014-15. It’s as classy and distinctive a set as you’ll find. If only Bimbo could cooperate. Meanwhile, we’re stuck with the regrettable, lazy away kit for one more season.

Portland Timbers

Portland’s "Rose City Red" away uniforms continue to darken, but the overall theme is maintained with the champions’ striking new secondary set. The mostly-black jersey (there's more red on the back) features hoops in shades of red complete with a subtle thorn motif. Red socks add a bit of contrast that would be lost if they were black. The green-and-white home kit is the same as last year’s except for a revised sponsor logo. For Timbers fans, of course, the best part is the new gold star above the crest.

Real Salt Lake

After six years in all-red, RSL at long last is returning to something resembling its unique, championship-winning look. After claiming the 2009 MLS title in red/claret jerseys (with blue/cobalt sleeves), blue shorts and blue socks, RSL inexplicably opted to become one of several mono-red teams. Bad uniforms and a trio of lost finals followed. If there was a kit curse, consider it reversed with the new home set, which features sublimated pinstripes on a sharp red jersey and a return to the cobalt shorts. RSL is RSL again. Let’s hope some variation of “victory gold” replaces the all-white secondary kit in 2017.

San Jose Earthquakes

San Jose’s 2014 brand refresh now feels finished with the introduction of a much-improved away set that actually features some red, which connects the modern-day Quakes to their 1970s and ‘80s predecessors. The red stripe, sleeves and socks create a unique, balanced look that ties the club’s crest, primary and secondary kits together. There's also a tiny scorpion inside the neck paying tribute to the branding fiasco that was the San Jose Clash. The sharp blue-and-black home uniform carries over from last season with the addition of the Sutter Health logo. The Earthquakes were the last holdout—for the first time, every MLS team has a jersey sponsor.

Seattle Sounders FC

The only club to introduce two uniforms this year, the Sounders will sport a slightly adjusted version of their iconic rave green primary and a new third kit designed to reflect the colors of Puget Sound. The home set now features blue sleeves and an ’SS’ pattern on the body of the jersey. Seattle may continue the odd tradition of swapping the shorts and socks when wearing the primary on the road. It returns to cyan (and shades of darker blue) on the new third kit, which has a nice Cascadia feel. Hopefully, its arrival means the Sounders will wear the silly all-white secondary as infrequently as possible.

Sporting Kansas City

Uniforms typically run on two-year cycles, meaning Sporting had no choice but to move on from its spectacular hooped 2014-15 away set. The replacement is nice enough and the jersey looks good on its own, but the full kit is a bit bland in comparison. The thin hoops are "tonal" rather than "Sporting" blue. The metallic silver numbers and sponsor logo add a bit of glitz. The checkered home uniform debuted last year and still looks good with the dark blue shorts. SKC also will continue wearing its all-white third kit on occasion.

Toronto FC

Entering its 10th season, TFC will include blue in its uniform for the first time. The club’s new away uniform is a colorful nod to the city and its soccer past. Toronto’s flag and its NHL, MLB and CFL teams are primarily blue, and the NASL’s Metros-Croatia and Blizzard wore red and blue in the 1970s and ‘80s. The kit stands out without being garish and means something to the club. Well done, TFC. It also can be worn with red shorts. Gone is the classy dark gray, which we wish was more prominent in the all-red primary.

Vancouver Whitecaps

Vancouver’s new away uniform is its most daring design to date, barring the brown third kit introduced in 2012. But where that one was forgettable, the team’s “Sea to Sky” jersey leaves an impression. The blue gradient evokes the horizon, the North Shore Mountains reflecting on the surface of the water and the club’s initials. It’s gorgeous. The all-white primary carries over from 2015. It includes a bit of subtle blue shading at the shoulders but is otherwise pretty anonymous. The Whitecaps just proved they can do better.

“Our goal was to have a kit that was differentiated from the league and a unique look that Atlanta can own,” United vice president of business operations Ann Rodriguez said.

The five stripes, which also are used in the club logo, symbolize unity, excellence, community, determination and innovation, according to United.

American Family Insurance signed a kit sponsorship deal with United in June.

Courtesy of Atlanta United FC

Courtesy of Atlanta United FC

Atlanta will take the field in March at Georgia Tech’s Bobby Dodd Stadium before moving into Mercedes-Benz Stadium in the summer.

It will release its secondary uniform in early 2017.