By Jon Wertheim
June 29, 2013
Serena Williams made easy work of 42-year-old Kimiko Date-Krumm to reach the fourth round Saturday.
GLYN KIRK/Getty Images

Likewise, if players can -- and should -- endorse watches and candy and banks, plug their fashion lines and charitable foundations, discuss their diversity of interests, there's something disingenuous about demanding "tennis questions only." At a time when the sport has so many stories to tell, so many ways to tell them, and a global audience dying for more than "I-take-it-one-match-at-a-time" pap, this interview Cerberus serves the best interest of precisely no one. The days of the Fleet Street tabloid press asking inappropriate questions is long gone. This guy's tenure should be, too. Rant over. Mamba out.

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