North Texas will begin selling beer at home games this fall, the school announced Thursday.
Beer will be sold on the concourse level of Apogee Stadium.
“We carefully studied all issues related to making beer available in Apogee Stadium, and from every angle, it makes sense,” said UNT President Neal Smatresk. “At UNLV, my experience was that selling beer helped to more carefully regulate alcohol consumption and encouraged more fans to watch the game in the stadium. It also cumulatively improved revenues and had no negative impact on the overall experience of all fans.”
North Texas is the latest in a group of schools -- including Cincinnati, West Virginia and Southern Methodist -- selling alcoholic beverages at certain athletic events.
“The addition of beer sales has been something we discussed since the construction of Apogee Stadium began,” Director of Athletics Rick Villarreal said. “In a market where we are in constant competition for the consumers’ entertainment dollar, we have to provide the amenities sport enthusiasts expect. With the addition of beer sales in the stadium, we will now offer what venues like AT&T Stadium and the American Airlines Center have provided from day one.”
North Texas opens the season at Texas on Aug. 30 and hosts SMU for its Sept. 6 home opener.
- Chris Johnson