Friday July 25th, 2014

As this year's free agency taught us, even LeBron James not doing anything requires enormous amounts of coverage.

With that in mind,  the Northeast Ohio Media group, which includes the Cleveland Plain Dealer, is taking the next logical step and hiring a LeBron-only beat reporter.

The newly posted job opening is listed as "Sports Reporter - LeBron James Beat" and looks to cover all things King James.

Also on Extra Mustard: Frank Caliendo reads LeBron James' homecoming essay in Morgan Freeman's voice

"Bring your sports, news and investigative reporting experience to one of the most challenging reporting jobs in the country, covering the sports performance, business dealings and community leadership of basketball star LeBron James. You'll cover all aspects of his roles in Northeast Ohio and nationally as he returns to the Cleveland Cavaliers."

Vice president of content for Northeast Ohio Media Group Christopher Quinn told SI's Richard Deitsch that the company recognizes that James is a massive driver of readers, and wants to make sure they get the right reporter to handle the stories.

"This is a plum assignment, Covering the Cavs now, with the radically different coach, the changing makeup of the team, the first-round pick and, now, the return of LeBron James, makes this about the best NBA beat going at the moment.”

If you were wondering just how strong James pull is with the media, this tweet from the South Florida Sun-Sentinel's Shandel Richardson should give you some idea.

This seems like a good opportunity to remind everyone that here at SI.com, LeBron James news comes straight from the source.

[ProBasketballTalk]

-Brendan Maloy

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