If you head over to Nets.com, you will not be treated to hilarious Mikhail Prokhorov interviews and recaps of Brooklyn's recent Monday night victory over the Thunder. Instead, you will be redirected to an eBay auction for the rights to the Nets.com domain name, featuring a smiling picture of Mark Cuban.
According to Forbes.com, the team has never owned the domain name, which currently belongs to a New Mexico-based company called Cyber Mesa Computer Systems. The company attempted to goad the team into purchasing the address for $5 million in 2012 by redirecting the site to various other NBA teams, including the Knicks and the Heat.
The auction digs the Nets for refusing the purchase the domain name.
The current highest bid for the website is a much more reasonable $30,300 as of 12:30 ET on Wednesday, with the auction set to close at 6:30 p.m.
Although Cuban's face is front and center on the auction, the Mavericks owner is not believed to be involved in the domain name caper, according to BuzzFeed.
- Brendan Maloy