Welcome to the modern NBA, where teams can throw jabs (albeit soft ones) 24/7/365 thanks to the social media behemoth that owns the communication cycle.
It all started innocently enough on Tuesday, when the Milwaukee Bucks tweeted a link commemorating Ray Allen's 41-point explosion in Game 6 of the 2001 Eastern Conference finals, a win over the Philadelphia 76ers (for our younger readers out there: yes, Ray Allen used to be on the Bucks).
Alas, the course of history cannot be forgotten, and in that seriesthe Sixers, led by Allen Iverson, closed things down in Game 7 before heading to the Finals. That was also a series in which officiating, at times, appeared to be in favor of Philly and it drew some scrutiny around the league. Allen said he thought it would help the league to have the Sixers go to the Finals after the refs may have swung Game 5.
Regardless, Philadelphia won the series and went on to lose to Shaq, Kobe and the Lakers in five games.
Still, the Sixers couldn't resist sending a reminder to their old foes.
To which, of course, the clearly not-tanking Bucks spared no punches toward their dubiously-maybe-tanking counterparts.
And then, like many things this season, the Finals-bound Golden State Warriors, a formerly futile franchise themselves, came in and bullied everyone, with help from Chris Pratt.
But it didn't stop there, as the Sixers responded with video of Iverson celebrating their win in that Game 7.
Then it got super-personal, with Milwaukee dangling former Sixer/current Buck Michael Carter Williams in some actually kind of serious trash talk.
Which was followed by this...
For what it's worth, Philadelphia's D-League affiliate (whose on-floor product is often indistinguishable from the Sixers themselves) offered its support.
- Jeremy Woo