Founding publisher Derek Jeter stopped by The Players Tribune on Thursday to answer fans’ questions about what he has been up to since he retired from the Yankees, and he used the opportunity to show he is up on internet memes by rickrolling fans.
In the final question of the mailbag, a fan asks the former shortstop about his opinion of social media, which gives Jeter the chance to bring back 2008’s hottest meme.
I’m going to go out on a limb and guess that this is Derek Jeter. It’s interesting that you managed to stay mostly private throughout your career even as social media became more popular. I like that it connects athletes with fans, but there’s also a bunch of cases where it’s gone bad. Overall, has the rise of social media been a good thing for athletes? –Alex, Chicago
It’s definitely complicated. I haven’t been active on social media, but I actually just got a Twitter. Check it out.
The link is not to a new Jeter Twitter account but, of course, to Rick Astley’s oft-maligned hit “Never Gonna Give You Up.”
In addition to the prank, Jeter shared some info about himself with readers, including that he dislikes cilantro, likes House of Cards and recommends retiring to anyone interested.