Wednesday August 24th, 2016

The White Sox have sold the naming rights to their home stadium to Chicago-based mortgage company Guaranteed Rate, the team announced Wednesday. The stadium’s new name is Guaranteed Rate Field. 

The new naming rights deal runs for 13 years, and the stadium’s new name will take effect on Nov. 1. 

The naming rights to New Comiskey Park were sold to U.S. Cellular in 2003 as part of a 23-year, $68 million deal. The park was know colloquially by fans as “The Cell.”

“We view this partnership as an opportunity to connect a successful Chicago business with a historic baseball franchise, and we look forward to growing this important relationship over the coming years as millions of fans enjoy White Sox baseball at Guaranteed Rate Field,” White Sox owner Jerry Reinsdorf said in a statement

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