The new primary logo is an enhanced return to the team's "Pac-Man logo" that was used from 1972–1995 and that served as the team's secondary logo this season.
The enhanced logo adds the words "Atlanta Hawks Basketball Club" around the Pac-Man design, which the Hawks explain "expands on the idea that we are more than just a team of 15 players."
“Our fans have been so excited by the return of the iconic Pac-Man logo. This season, we set merchandising sales records for Hawks and Pac-Man gear so it was a natural move to make Pac-Man the primary logo for the Atlanta franchise. The addition of the Atlanta Hawks Basketball Club to the logo is just as meaningful as it speaks to our belief system that an inclusive and welcoming culture to all Atlantans is the only way to truly be a successful franchise,” CEO Steve Koonin said.
Atlanta also revealed a new secondary logo, which can be seen below.
The Hawks will also unveil new uniforms prior to the June 25 NBA draft.
Atlanta finished 60–22 this season, setting a franchise record for wins in one season. The Hawks reached the Eastern Conference finals, where they were swept by the Cleveland Cavaliers in four games.
- Molly Geary