The Hawks unveiled new jerseys in June, adding unique-to-the-NBA colors of volt green and gray to their traditional torch red. The team is also switching back full-time to its “Pac Man” logo.
According to the Journal-Constitution, Hawks front office officials approached players last September and asked for input on the new colors and design of the uniforms. The players took their involvement quite seriously.
“The players went far beyond the colors. They wanted the uniforms to be functional,” Hawks beat writer Chris Vivlamore wrote. “[Kyle] Korver requested a thin shoulder strap as not to impede his shooting. Al Horford and Paul Millsap wanted to know if something could be done about fabric bunching around their middle which gave an opponent an easy grab point in the lane. When the team gathers on Sept. 28 to kick off training camp with media day, there will a new uniform fitting procedure for them to, within league rules, customize the look and feel.”
The Hawks, which made it to the Eastern Conference finals last season, intend for the jerseys to reflect the culture of their current team and appeal to a younger generation.