The NBA continues to increase its global footprint, and as Chinese New Year approaches, the league has enlisted its stars to help celebrate.
Stephen Curry, James Harden and Jeremy Lin are all featured in this year’s “Dining Table” TV spot, in which they sit down to dinner with a Chinese family and give thanks. The commercial is set to debut in the U.S. on Feb. 3, when the Warriors and Wizards square off.
The Warriors, Rockets and Wizards will also wear special Chinese New Year uniforms during the month of February, and NBA games including all 30 teams will be live broadcast and streamed across Greater China as part of the league’s initiative. The league will also hold clinics and pay visits to underprivileged students, with former four-time All-Star Shawn Marion serving as a league ambassador.
You can check out the new commercial below.