The New England Patriots apologized for a racial slur that was tweeted during a promotion to celebrate becoming the first NFL franchise to reach one million Twitter followers.
The team wanted to say thanks to fans for the milestone with an automated tweet by showing their Twitter handles on custom digital Patriots jerseys. They asked fans to retweet the account using the hashtag #1MillionPatriots.
One fan had the handle (uncensored slur) of @IHATEN—— and that handle on the back of a Patriots jersey was tweeted out by the team’s account and went viral.
The Patriots quickly deleted that tweet and issued an apology.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.— New England Patriots (@Patriots) November 14, 2014
- Scooby Axson