GoDaddy will end its sponsorship of NASCAR driver Danica Patrick's Stewart-Haas Racing No. 10 car at the end of the season, with the company citing a need to “diversify its marketing investment across more channels and regions,” GoDaddy announced Wednesday.
GoDaddy, a website hosting company, has sponsored Patrick since her transition from IndyCar to NASCAR in 2010. The 33-year-old Patrick moved to Sprint Cup full-time in 2013.
She became the first woman to win an IndyCar race in 2008, and in 2013 she won the pole for the Daytona 500.
The company says it is working to retain Patrick as a spokeswoman under a personal services agreement. Patrick has worked with GoDaddy since 2007.
"I'm excited to work with GoDaddy on a personal level moving forward but will miss having their bright green color on my race car next year," Patrick said in a statement. "At the same time, this is a new opportunity for a brand to pair with me and Stewart-Haas Racing and achieve the kind of growth we experienced with GoDaddy."
Patrick is having her best season in NASCAR. She is currently 16th in the standings after nine races and finished a season-best seventh at the STP 500 last month.
"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," GoDaddy Chief Marketing Officer Phil Bienert said, according to the company's release. "We have the utmost respect for Stewart-Haas Racing, and they've been phenomenal partners."
- Scooby Axson