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Lucid, an app that provides mental training for athletes, is partnering with the New York Jets and wide receiver Brandon Marshall to bring confidence and focus to New York City’s high school football players.
Marshall and Lucid will gift season-long subscriptions for the app, which offers advice and meditation exercises, to all high school football teams in the Public Schools Athletic League, according to the Jets.
“We believe technology-driven support through Lucid is an accessible, affordable and educational application that will be extremely beneficial to students,” Marshall told reporters Tuesday as he made an appearance at A. Philip Randolph Campus High School.
“I’m so happy that I can share this platform with the world because I see the benefits every day. We must strengthen our mind the same way we do our body and help youth proactively take charge of their own mental fitness.”
Marshall has used Lucid’s five-minute audio clips that preach meditation, visualization and positive affirmations, according to the company, with a group of Jets teammates daily.
Marshall, 32, was diagnosed with borderline personality disorder in 2011 and promotes awareness of mental health with Project 375, which he co-founded. Marshall launched Project 375’s Project Prevent, which introduces technology-driven support for children and adolescents through Lucid.
“Lucid is excited to partner with Brandon Marshall, The New York Jets, and the Public Schools Athletic League to bring confidence and focus to over 400 high school football teams this season,” Lucid CEO Jason Stirman said in a statement. “Brandon is a champion for mental health and mental strength, and we couldn’t be more excited to offer the Lucid app to the athletes and communities that he’s helping.
“Lucid not only helps athletes perform better at their sports, but also helps them build courage, empathy, and self-compassion for the challenges they will face both on and off the field.”
Mental skills coach Graham Betchart, whose voice provides the audio clips, said when he told Marshall that he’d be happy to train him in person, the player replied, “I’m good. The app is awesome.”
Betchart works with Orlando Magic forward Aaron Gordon and other young NBA players. Mindfulness guru George Mumford is also a Lucid advisor.
“Lucid’s mental coaches have worked with elite athletes like Michael Jordan, Brandon Marshall, Kobe Bryant, Aaron Gordon, Olympians, and more from all levels, ages, and sports to help them perform at a higher level,” Stirman said. “Only the best of the best have had access to this training and these coaches, until now.”