UW-Green Bay to Hire Radio Host Doug Gottlieb as New Head Coach, per Report

The Fox Sports personality will reportedly still host his daily show.
Doug Gottlieb
Doug Gottlieb / Kirby Lee-USA TODAY Sports

The University of Wisconsin-Green Bay decided to go outside the box for their new basketball head coach.

On Tuesday, Sports Illustrated's Kevin Sweeney reported that Green Bay was hiring Doug Gottlieb to lead its basketball program. Gottlieb interviewed for the head coaching gig last offseason but lost out to Sundance Wicks, who was hired by Wyoming after only one season at Green Bay.

Perhaps more shockingly, college sports insider Jeff Goodman reports Gottlieb plans to continue to host his daily radio show on FOX radio. Given the wide variety of responsibilities a head coach of a college basketball program has, it will be fascinating to see if Gottlieb can pull that off.

Gottlieb, who starred at Oklahoma State as a point guard, has been in the media business for over two decades now. Since 2017 he's hosted The Doug Gottlieb Show on Fox Sports Radio. Controversy has tended to follow Gottlieb throughout his career, however; most recently he was sued for libel by Freddie Freeman's agent, Casey Close, and issued a public apology.

Gottlieb has been attempting to get into the college coaching game for a while, and back in March he pitched himself for the Oklahoma State job while on the air. His alma mater ultimately went with a more proven option in Steve Lutz, but Gottlieb will get his chance now.

He isn't taking on an easy job. The Green Bay Phoenix are part of the Horizon League and have made exactly one NCAA tournament appearance over the last 28 seasons. The team finished 18-14 under Wicks last season, their best record since the 2018-'19 season and a huge jump from the previous campaign in which they won only three games.

Gottlieb is now tasked with keeping Green Bay on that upward trajectory.

Liam McKeone


Liam McKeone is a Senior Writer for the Breaking & Trending News Team at Sports Illustrated. In addition to his role as a writer, he collaborates with other teams across Minute Media to help define his team’s content strategy. He has been in the industry as a content creator since 2017, and prior to joining SI in 2024, Liam worked for NBC Sports Boston and The Big Lead. In addition to his work as a writer, he has hosted the Press Pass Podcast covering sports media and The Big Stream covering pop culture. A graduate of Fordham University, Liam is always up for a good debate and enjoys loudly arguing about sports, rap music, books, and video games. Liam has been a member of the National Sports Media Association (NSMA) since 2020.