NBC Sports to Broadcast Notre Dame, Big Ten Football in ‘Shared Reality’ Venues

The multisport deal marks a new technological frontier for fans and broadcast companies.

If you've ever wished you could watch Michigan, Notre Dame or Ohio State—or gawk at Iowa—in a stadium-like setting without actually buying a ticket, here's your chance.

NBC recently struck a deal with Cosm, a company that specializes in immersive experience, to broadcast college football and other sports at soon-to-open "shared reality" venues in Los Angeles and Dallas.

According to a Wednesday morning report from Rob Schaefer of Sports Business Journal, the partnership runs through 2028 and will cover Fighting Irish football, Big Ten football, Premier League soccer and horse racing.

Attendees will be able to watch NBC-produced sporting events on "an 87-foot-diameter LED dome that combines spatial audio and 8K video to immersive effect," per Schaefer.

Cosm came to a similar agreement with TNT in October to show NBA, NHL and U.S. soccer games.

Per Cosm president and CEO Jeb Terry, both of the company's forthcoming venues will be ready by the start of the 2024 football season.