The last time the Kansas City Royals won the World Series was in 1985. While that drought is only the 12th-longest in baseball, the fact that the Royals hadn't made the playoffs between then and now makes this postseason that much sweeter for Kansas City fans.
During the build-up to Game 7, a Royals blog called "Royals Authority" gave readers a sentence to finish: "Win it for..."
The answers started in the comments.
My 84 year old grandma that calls me crying after every game because I don’t think she ever though she would see this again.
Win it for my 8 year old son, so that he can experience half of the excitement I did when I was 8 years old in 1985.
But it was on Twitter where the trend really spread.
- Dan Gartland