Watch Shaq take the 'cookie challenge' on Inside The NBA

Inside The NBA showed once again why it is must-see TV on Thursday night by having Shaquille O'Neal take the cookie challenge, which consists of the big man gurning and twisting in an effort to move a cookie from his forehead to his mouth.

[youtube:http://youtu.be/zsA2mduSRuw]

Inside The NBA showed once again why it is must-see TV on Thursday night by having Shaquille O'Neal take the cookie challenge, which consists of the big man gurning and twisting in an effort to move a cookie from his forehead to his mouth.

It may sound dumb, but it is hypnotically entertaining.

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This isn't the first time the challenge has appeared on the NBA recap show, with Charles Barkley successfully completing the challenge a few seasons ago, because as Kenny Smith says, "When it comes to food, nobody beats Chuck."

O'Neal's occasional nemesis Dwight Howard has also tried his hand (or face, rather) at the challenge.

- Brendan Maloy