LeBron James will produce, appear in reality show set in Cleveland

Friday January 15th, 2016

LeBron James is expanding his media empire while also working towards his third NBA title, as CNBC recently announced that SpringHill Entertainment, a production company run by James and manager Maverick Carter, will be debuting a reality series on the channel.

Cleveland Hustles will focus on struggling businesses in Ohio with James not only producing but also appearing on the show as a mentor for the show’s subjects, according to The Hollywood Reporter.

• Movie theater mozzarella sticks made Denver’s Von Miller sick

James already produces the Starz show Survivor’s Remorse and collaborated with Bleacher Report to create the video-based athlete platform Uninterrupted, and signed a content creation deal with Warner Bros. last year.

– Brendan Maloy

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