Twitter deal prompts Roger Goodell to tweet for first time in 17 months
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Roger Goodell had seemingly abandoned his Twitter account around the beginning of the 2014 season, and with Deflategate and a some damning reports about the league's handling of concussions coming to light since then, he has probably not been too tempted to return to the social media platform.
The commissioner had a change of heart after his 17 months of silence though, as he fired up his microblogging account to talk about the league’s new deal that will allow Twitter users to live stream Thursday Night Football games.
• Take a peek inside Roger Goodell’s Twitter drafts folder
The Twitter stream will run along with broadcasts of the 10 Thursday night games on CBS, NBC and the NFL Network for the 2016 season, beating out Yahoo, Verizon, Amazon and Facebook for the rights in the bidding process.
– Brendan Maloy
