Jack White is a man who wears many hats, both literally and figuratively, and his newest endeavor is taking him onto the baseball diamond.
The musician has recently announced that he has become an investor and partner in the sporting goods company Warstic, which makes designer baseball and softball bats.
In a press release, White talked about adding an element of art to the functionality of a bat, according to Pitchfork.
Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals. This can be accomplished not only through form following function, but also to bring in outsider ideas into the zone of athletics steeped in history and sometimes bogged down by its own weight.
Ian Kinsler of the Detroit Tigers has also joined the company as an investor, and the pair invited Omar Vizquel down to White’s Third Man Records recently to try out one of the products on some vinyl records.
If the only thing this company ever does is make videos of major leagues smashing vinyl records, it will still be a success in my eyes.