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Richard Jefferson has been getting some quality minutes for the Cavaliers are they march into their second consecutive NBA Finals, but the veteran NBA player is really turning heads with his off-the-court rise as a social media star thanks to his entertaining Snapchat account: RJeff24.
Jefferson used the popular media sharing app to spread word about the team’s new mascot, Lil’ Kev, and on Tuesday he documented Cleveland’s trip to California to begin the NBA Finals.
Warning: Clip contains explicit language
Among the highlights of the trip are LeBron James’s overabundance of energy for his sixth consecutive Finals trip, J.R. Smith being christened with the new nickname “Jumpshot Jesus” and Matthew Dellevadova returning to his “old stomping grounds.”