Tiger Woods Launches New Apparel, Offering Big Hint at Major Championship Plans This Summer

Woods hasn't officially committed to playing this month's PGA Championship, but the new Sun Day Red apparel is a strong sign we'll see him at Valhalla.
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods chips on the 18th hole during the final round of
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods chips on the 18th hole during the final round of / Kyle Terada-USA TODAY Sports

Tiger Woods has yet to officially say if he is playing in the PGA Championship, which begins May 16 at Valhalla Golf Club in Louisville, Ky.

But a pretty good hint came on Wednesday with the unveiling of the new product line that was first announced in February.

Woods, who appeared on the Today Show on Wednesday morning to promote it, saw Sun Day Red launch its initial run of golf, training and lifestyle apparel and accessories.

As the company said in a new release, the first iteration is called “The Hunt” and previews the colors Woods will be wearing at the PGA Championship. The brand will follow up with other releases throughout the month.

Woods won the 2000 PGA Championship at Valhalla in the midst of a historic run that saw him win his third consecutive major championship on his way to what came to be known as the “Tiger Slam” when he added the 2001 Masters.

Last month, Woods made the cut at the Masters for the 24th consecutive time, setting a tournament record, before shooting his worst score ever at Augusta National in the third round. He finished 60th and last among those who made the cut.

“I'm going to do my homework going forward at Pinehurst, Valhalla and Troon, but that's kind of the game plan,” Woods said after the Masters, referring to the venues for the U.S. Open, PGA and British Open, respectively. “It's always nice coming back here (Augusta National) because I know the golf course, I know how to play it. I can kind of simulate shots. Granted, it's never quite the same as getting out here and doing it.

“Same thing, I heard there's some changes at the next couple sites. So got to get up there early and check them out.”

Since making the announcement about Sun Day Red along with TaylorMade Golf in advance of the Genesis Invitational in February, Woods has been wearing Sun Day Red apparel and footwear.

Bob Harig


Bob Harig is a senior golf writer for Sports Illustrated. He has more than 25 years experience covering golf, including 15 at ESPN. Bob is a regular guest on Sirius XM PGA Tour Radio and has written two books, DRIVE: The Lasting Legacy of Tiger Woods and Tiger and Phil: Golf's Most Fascinating Rivalry. He graduated from Indiana University where he earned an Evans Scholarship, named in honor of the great amateur golfer Charles (Chick) Evans Jr. Bob, a former president of the Golf Writers Association of America, lives in Clearwater, Florida.