AI is in the golf game once again. 

Callaway’s R&D department set out on mission to help players reduce three-putts on the golf course. (A mission I wholeheartedly support.) They found the No. 1 factor that affects three-putting percentages was ball speed.

And the main variable in ball speed involves off-center hits on the putter face.

So Callaway tapped into the powers of AI to create a putter face that stays more consistent with ball speed, even when you miss the center of the face.

Shop: Buy the AI-powered Odyssey putter now through our partners at PGA Tour Superstore

And they ended up creating the Ai-ONE.

They put it up head-to-head with a popular putter on the market, and to keep things fair, they used robot-testing with a 15-point face map on off-center putts at a distance of 32 feet.

The Ai-ONE was on average 21% closer to the hole.

That’s a lot. This putter seems impressive.

What do you think AI should fix next in golf?