Tiger Woods’s longtime association with Nike is coming to an end.

The 15-time major champion, who announced his professional debut in 1996 with a "Hello, World" marketing campaign at the Greater Milwaukee Open, announced the end on Monday in a social media post.

"Over 27 years ago I was fortunate to start a partnership with one of the most iconic brands in the world," Woods wrote. “The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way."