Three promotions score big with weekend ratings
CBS on Tuesday released the full ratings results for the debut of CBS-EliteXC Saturday Night Fights, which took place on Saturday night in Newark, N.J. and aired live on the CBS Television Network.
The event averaged 4.85 million viewers over the entirety of the telecast. It peaked at 6.51 million viewers during the main event between
A statement from CBS indicated that the network seemed pleased with the numbers, especially since it represented a significant increase in most of the key advertising demographics over the network's regularly scheduled programming in the same time lot during the 2007-08 season. The numbers were especially well received by the network at the younger end of the demographic groups. The adults 18-34 demographic was up 156 percent and 18-34 men 357 percent.
Spike TV officials also released numbers for their counter-programming on Saturday night, which leaned heavily on the popularity of
Although the Spike TV numbers don't compare to the 4.85 million viewers on CBS, Spike TV officials indicated that the viewership represented a significant increase over its season average in the same time period.
The 1.6 million viewers for Unleashed placed it as the No. 2 watched show on basic cable programming in its time slot, second only to Pirates of the Carribbean.
A more significant comparison can be made between the audiences. CBS-EliteXC Saturday Night Fights, as previously mentioned, drew 4.85 million viewers on average and peaked at 6.51 million during the main event. A more similar event on Spike TV, a tape-delayed telecast of UFC 75 featuring a title bout between
To put these numbers into a better perspective, and to convey the growing popularity of mixed martial arts in general, consider that on the three networks that the NBA basketball playoffs have aired this season they have averaged 5.4 million viewers on ABC, 4.1 million viewers on ESPN, and 3.8 million viewers on TNT.
World Extreme Cagefighting on Tuesday also released the numbers for its Sunday night event, WEC 34, featuring
1. EliteXC in May 2008--- Average of 4.85 million viewers for the whole broadcast
2. UFC 75 in September 2007--- Average of 4.7 million viewers for the whole broadcast
3. UFC: The Final Chapter in October 2006--- Average of 4.2 million viewers for the whole broadcast
4. UFC 70 in April 2007--- Average of 2.8 million viewers for the whole broadcast
5. UFC's TUF 3 Finale in June 2006--- Average of 2.8 million viewers for the whole broadcast
1. EliteXC: Kimbo Slice vs. James Thompson--- 6.5 million viewers
2. UFC: Quinton Jackson vs. Dan Henderson from UFC 75--- 5.9 million viewers
3. UFC: Tito Ortiz vs. Ken Shamrock III from "Final Chapter" show--- 5.9 million viewers
4. EliteXC: Robbie Lawler vs. Scott Smith--- 5.5 million viewers
5. EliteXC: Gina Carano vs. Kaitlin Young--- 4.7 million viewers
6. EliteXC: Joey Villasenor vs. Phil Baroni--- 3.7 million viewers
7. UFC: Mirko Cro Cop vs. Gabriel Gonzaga from UFC 70--- 3.6 million viewers
8. UFC: Kendall Grove vs. Ed Herman from TUF 3 Finale--- 3.5 million viewers
9. EliteXC: Brett Rogers vs. Jon Murphy--- 3.4 million viewers
1. 2008 NBA Playoff Games on ABC--- 5.4 million viewers
2. EliteXC on CBS--- 4.85 million viewers
3. UFC 75 in September 2007--- 4.7 million viewers
4. UFC: The Final Chapter in October 2006--- 4.2 million viewers
5. 2008 NBA Playoff Games on ESPN--- 4.1 million viewers
6. 2008 NBA Playoff Games on TNT--- 3.8 million viewers