JAKKS Pacific, Inc., leading U.S. toymaker and master toy licensee for the UFC, announced today a sub-licensing agreement with MMA collectibles company, Round 5 Corp., to share UFC and MMA talent. The agreement will allow both companies access to the biggest MMA fighters in order to manufacture, market and distribute action figures and related products under the UFC umbrella.
As a result, both companies now have access to a significantly larger MMA talent pool, including
"This is truly a match made in heaven and we are excited to enter into this agreement with Round 5," said
JAKKS' new UFC line of toys and collectibles is expected to be available at retailers nationwide starting this Fall, with plans to roll out the newly acquired talent beginning as early as Spring 2010. Along with the full line of deluxe articulated action figures, JAKKS also expects to offer Octagon playsets, accessories and role play toys based on the UFC, Pride Fighting Championship and the WEC.
"We want to provide fans with the most complete and authentic line of UFC products," said UFC president
In speaking with SI.com', Lau said, "We like to say that JAKKS Pacific is creating a product called a "play" collectible and we're creating a product called a "display" collectible, so the positioning of our products is really geared toward the fan who wants to have a cool collectible in his cubicle or his collector's case at home. Taking a look at the product between us and JAKKS, you can see that we're addressing different consumers, but more importantly we're offering more products to the consumer."