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Why an Ortiz vs. Jackson-headlined PPV makes sense for Bellator

"The UFC is a pay-per-view business. That's what fuels 80-85 percent of all their revenues. Month in, month out, whether they have good fights or not, they
Loretta Hunt|
Why an Ortiz vs. Jackson-headlined PPV makes sense for Bellator
Why an Ortiz vs. Jackson-headlined PPV makes sense for Bellator

"The UFC is a pay-per-view business. That's what fuels 80-85 percent of all their revenues. Month in, month out, whether they have good fights or not, they still do pay-per-views, as we saw last Saturday [with UFC 163.]." said Rebney. "That is their business dynamic. Ours will not become that. When we have a big card and great fights, we might do pay-per-views, but it will be card specific. We are a free TV vehicle. That is our primary driver."

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Loretta Hunt
LORETTA HUNT

Loretta Hunt has covered mixed martial arts since 2001. She is the co-author of Becoming The Natural: My Life In and Out of the Cage, by six-time UFC champion Randy Couture, and Let's Get It On: The Making of MMA and Its Ultimate Referee, by "Big" John McCarthy.

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