With Gustafsson rematch set, Jon Jones can do what he does best

Jon Jones (right) was victorious but took a beating in his first bout with Alexander Gustaffson.

Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images/SI

But all of that is a short chapter. If Jones had the gift of Sonnen or even Conor McGregor, perhaps his words would enrich him. But he does not have a way with words. Jon has no clear message, at least not one he will commit to for more than a fleeting hot-under-the-collar moment. In these snippets of revelation, Jones inflicts more harm upon himself than his detractors ever could. None of it amounts to much, though, because his foibles are obscured by an awe-inspiring talent unlike anything the UFC has seen. On Sept. 27, Jones will have another opportunity to get his message out in the best way he knows how.