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Cleveland citizens join LeBron in Nike ad

Cleveland set to unveil new LeBron banner for opener

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Cleveland is set to unveil a new banner for LeBron James prior to the Cavaliers’ home opener, the AP reports.

The current banner at Sherwin-Williams Co. headquarters across from Quicken Loans Arena was removed Thursday to make room for the new 10-story Nike banner honoring James. It’s the site of James' first “We Are All Witnesses” banner, which was immediately replaced following “The Decision” to play for the Miami Heat in 2010.

The banner will feature James in his pregame ritual of throwing chalk in the air, with the word “Cleveland” on the back of his jersey.

• JENKINS: All the King's Men: LeBron takes his team-building talents to Cleveland

Cleveland’s planning commission approved the new banner in September after James announced that he was returning to the Cavs, where he played from 2003-10. It will be unveiled Oct. 30, the day of the Cavs’ home opener against the New York Knicks.   

- Danielle Zhu

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