From zero sneaker apps from the big-name manufacturers to two announcements in mere days.
On the heels of Adidas announcing its Adidas Confirmed app, where sneaker lovers can go to reserve the most hyped sneakers coming from the German company, Nike has announced plans for its own app, SNKRS, with a limited launch this weekend in New York City and a full rollout later this spring, starting with iOS.
The Nike SNKRS app will give buyers mobile access to the most premium Nike sneakers, including a catalog of men’s and women’s shoes and the popular franchises of Air Force 1, Air Max, Foamposite and Jordan, as well as Nike SB products.
Users can personalize the app by selecting which franchises they want to follow and receive notifications of upcoming releases. Users can also purchase sneakers from within the app itself.
Along with the announcements and purchasing options, Nike says SNKRS will provide exclusive content with the “inside story” on popular sneakers.
Advance access to SNKRS is available at Nike’s Zoom City SNKRS Station at the corner of 348 Bowery and Great Jones in New York City through the NBA's All-Star Weekend. This spring the app will launch first for iOS, with Android following.
Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.