NBA to introduce virtual reality at All-Star weekend
The NBA will give fans a courtside view for All-Star weekend through a virtual reality partnership with Samsung, the league announced on Friday.
Users of Samsung's Milk VR Innovator Edition will receive highlights of the All-Star Game, Three-Point Contest, Slam Dunk Contest and Slam Dunk practice from unique angles.
NBA vice president of global media distribution Jeff Marsilio said the new perspectives are a key part of how the league will present itself moving forward.
"With basketball enthusiasts all over the world, it’s paramount that we explore new ways to bring fans even closer to the game,” Marsilio said. “Virtual reality delivers amazing vantage points like the NBA All-Star Game from a courtside seat or Sprite Slam Dunk from the baseline. We’re very excited about the possibilities and look forward to rolling out the content to our fans.”
Samsung debuted the Milk VR at last month's Consumer Electronics Show in Las Vegas, and it only works with the Galaxy Note 4.
The Three-Point Contest and Slam Dunk Contest will be held at the Barclays Center on Saturday night, while the All-Star Game will be played at Madison Square Garden on Sunday.
- Paul Palladino