Kanye, adidas unveil the Yeezy Boost

Friday February 13th, 2015

New York’s Fashion Week and the NBA’s All-Star game festivities collided in a sneaker event fit for Kanye West and his first Adidas collaboration.

Since leaving Nike for Adidas over a year ago, fans have waited patiently for the debut of the Yeezy shoe from Adidas. That wait has ended with suede, Boost technology and a giant strap that combined to form the Yeezy Boost.

During a fashion-esque unveiling in New York -- which featured Jay Z, Beyonce, Justin Bieber, Rihanna, Drake, P. Diddy and Kardashians aplenty --  Kanye showed off the high-top grey suede shoes with white Boost cushioning soles along with a clothing line, the Yeezy Season 1.

Courtesy of Adidas

The sneakers offer a side zip and laces, but both take a backseat to the oversized strap across the top of the sneaker. A few perforations in the front round out the design of the somewhat loose-fitting, boot-like sneaker.

• MORE NBA: SI.com Sneaker Hub: Latest news, analysis trends

Kanye first hit the sneaker market with Nike, offering up the Nike Air Yeezy in 2009 and then the Nike Air Yeezy II in June 2012. After a public breakup with Nike, Kanye switched to Adidas.

Courtesy of Adidas

The sneaker is the first to get released via the new Confirmed app from Adidas, going out in limited quantities first in New York City on Saturday, Feb. 14.

In the future, expect more from Kanye and Adidas, including woven low-top sneakers for men and suede stilettos and platform snow boots for women. What else would you expect? This is Yeezy's world.

Courtesy of Adidas

Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.