Kanye, adidas unveil the Yeezy Boost
New York’s Fashion Week and the NBA’s All-Star game festivities collided in a sneaker event fit for Kanye West and his first Adidas collaboration.
Since leaving Nike for Adidas over a year ago, fans have waited patiently for the debut of the Yeezy shoe from Adidas. That wait has ended with suede, Boost technology and a giant strap that combined to form the Yeezy Boost.
During a fashion-esque unveiling in New York -- which featured Jay Z, Beyonce, Justin Bieber, Rihanna, Drake, P. Diddy and Kardashians aplenty -- Kanye showed off the high-top grey suede shoes with white Boost cushioning soles along with a clothing line, the Yeezy Season 1.
The sneakers offer a side zip and laces, but both take a backseat to the oversized strap across the top of the sneaker. A few perforations in the front round out the design of the somewhat loose-fitting, boot-like sneaker.
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Kanye first hit the sneaker market with Nike, offering up the Nike Air Yeezy in 2009 and then the Nike Air Yeezy II in June 2012. After a public breakup with Nike, Kanye switched to Adidas.
The sneaker is the first to get released via the new Confirmed app from Adidas, going out in limited quantities first in New York City on Saturday, Feb. 14.
In the future, expect more from Kanye and Adidas, including woven low-top sneakers for men and suede stilettos and platform snow boots for women. What else would you expect? This is Yeezy's world.
Tim Newcomb covers stadiums, design and gear for Sports Illustrated. Follow him on Twitter at @tdnewcomb.